24 Topics of SHIFT

Twenty-Four Topics of SHIFT

In the current market, SHIFT is a crucial tool agents are utilizing to position their business for success. For team leaders, SHIFT is the key to synergistic issue-oriented consulting and successful recruiting and retention of all levels of agents.

There are 24 key topics proven to “speak to” all real estate professionals. These topics (see table below) address key issues real estate professionals are dealing with.

Each topic has associated pages in SHIFT:
     • Consider these as golden pages.
     • Commit them to memory.
     • Tab them.
     • Be prepared to share them with your peers and recruits.

Topic	Pg(s)	What You Need to Know ...
1.	13	The Law of Equilibrium
2.	32	The Cost Plus Principle
3.	38	The Six Core Competencies of a Business
4.	42-43	Seven Steps to Talent Shift
5.	44	Talent Scouting in Four Steps
6.	58	The Two Ms of Lead Generation
7.	75	Time Blocking – Three Things for Success
8.	79	Anatomy of Three Hours a Day
9.	87	The Lead Conversion Process, Cultivating Leads for Future Conversion
10.	95	The Six Connection Questions
11.	100-102	Ten Classic Closes That Work
12.	104	Cultivating Leads for Future Conversion
13.	112	The Internet Lead Generation Model
14.	146	Chasing the Market Graph
15.	150	Tale of Two Markets Graph
16.	156	Seven Maxims for Pricing in a Shifted Market
17.	162	The 3P-2F Formula
18.	163	The Staging Model
19.	178	Three Ways to Energize Buyer Urgency
20.	188	Four Strategies to Overcome Buyer Reluctance
21.	200	The Three Areas of Creative Financing
22.	225	The Three Markets of the Moment
23.	246	The Six Bulletproofing the Transaction Issues and Solutions
24.	262	Bulletproofing Strategies

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