Business by the Book MREA Archives

Business by the Book MREA 2006 Archive

Building a Foundation

January 16th, 2006

Alan and Linda Sandlin specialize in second time home buyers and investors.  Tune in and learn how their mission statement is the foundation for their business.  Free Download

 Standards of Service 

January 30th, 2006

Bruce Hardie has a love for the real estate business and places high standards on the service he provides to his clients.  He believes that this standard of excellence will help his team reach 7th level status. Free Download

Hot Topics in the Real Estate Industry 

February 6th, 2006

In this interview, Cathy Whatley focuses on hot topics in the real estate industry such as training, value proposition, research, statistics, title companies and banks. Free Download

Becoming a Successful Agent 
February 13th, 2006

In this interview Howard Brinton discusses marketing ideas, business beliefs, being learning based, market shifts, mistakes to avoid and how systems are a never ending process.  Tune in to learn valuable information on what it takes to be a successful agent. Free Download

Unique Marketing

March 20th, 2006

In this interview, you will learn Mary and Joe Charter's advertising tactics, which include "Window Talk," client appreciation parties and bus stop ads. You also will learn how Mary runs her powerhouse team like a symphony conductor. Free Download

Direct Response Marketing

April 3rd, 2006

Gene and Rebekah River's primary focus has been to create a strong Internet presence and develop a comprehensive direct response marketing program for their team. During this interview you will learn how they continue to grow their business by hitting the field everyday and never taking themselves too seriously. Free Download

Double Your Production

April 10th, 2006

This information-packed call with Carol Royse features: strategies for training new team members, step-by-step instructions for turning open houses into Listing Lead Generators, and tactics for working with high-end sellers. Free Download

Eyes on the Prize

July 17th, 2006

Sandra Nickel has a background in advertising and marketing, and she produces a 12-page bimonthly newsletter called Midtown Living.  Her newsletter is so popular that people who are not in her farm area request to receive copies. Learn how Sandra reached success by keeping her eyes on the prize and how she was bestowed with her nickname. Free Download

The American Dream 

August 14th, 2006

In this episode, Gitta and Ernst Urbainczyk discuss their lead generation tactics, which include "stealth" marketing. They also explain how they manage their time so they can take vacations and close deals at the same time! Free Download

Ultimate Success
September 11th, 2006

Learn how Cynthia and Mark Worley have grown their 17-person team, what tactics they use for lead generation and marketing and how they keep balance in their lives with three children. Free Download

Repetition Works

December 18th, 2006

In this episode, Leslie McDonnell illustrates how she doubled her business in her first two years with geographical farming. Learn how Leslie created and grew her database, how she hired her first assistant and how she now tracks her numbers. Free Download

No Replacement for Hard Work

September 25th, 2006

John Schemm explains how he increased his business 70 percent from 2004 to 2005.  He also shares how he plans to double his listing inventory in 2006. Tune in to see how this master lister has worked his way to the top! Free Download

Kick-Start Your Business

October 16th, 2006

In this episode, learn Charlie and Courtney Yates’ systems, their strategies for marketing and building their brand, and how they kick-started their business! Free Download

Innovative Marketing

November 21st, 2006

Discover how Darryl Baskin has built and marketed his business through technology.  He hosts a 30-minute talk show on two radio stations, as well as a local cable television show. Free Download

Get Your Clients to Think Real Estate

December 11th, 2006

In this interview, learn Craig Proctor's strategies for thriving in a slowing market, his direct response marketing tactics, and how he promotes his team. Free Download